When you're an acquisition target, you're not coming from a position of strength. Something is "wrong" with how you do business and you have determined that you can't fix it yourself, so you sell yourself to someone who can.
This isn't specific to Purch. It's just the nature of M&A transactions.
That's like saying there is something wrong with a real estate property if it is sold, or there is something wrong with a sports player if he is traded. Sometimes someone else values something you own more highly than you do, or there is something else out there you value higher than what you have and you need resources to pursue it. Other times it may be your own financial situation that is weak and selling properties can help with that, even if those properties are strong. The properties selected to be sold often have more to do with core competency, i.e., what you are best at compared to others who might buy what you own, than to do with the health of the properties being sold. Furthermore, in many industries consolidation is its own force, a bit like gravity, simply due to the cost structures and synergies inherent in the space.
If things were equally valuable to all people in all situations then there would be no reason for trade. One doesn't sell bananas because one's bananas are bad. Just as goods are not so, so are properties. Therefore, they may be traded just as goods simply because of inhomogeneity of value and not because the owner is screwing up.
This right here. Yes sometimes its a way to dump a business you don't have a solid plan for, but most of the time it is because every property has a price and for Purch the offer for their B2C business was greater than profits would generate across whatever timeframe their plans are for, or because it represents a predetermined gain over what they paid for the properties in that portfolio.
It really does not say anything about the underlying quality of the businesses themselves, beyond what the purchase price implies.
You know that team that was holding on to one of it's players for 35 years because he was the golden hen? Yeah, players have a shot enough career that it can't work any other way, you sell them around a peak (the peak of their career or a local performance peak). You do it because you *know* their value will go down due to age mostly.
Businesses don't age that way. So they are sold mostly in 3 cases: - mother company bleeds money and needs a huge infusion fast, sells moneymaker; - mother company bleeds money, not urgent, sells dead weight to restructure; - mother company is changing strategy so it might get rid of any one segment, though usually not the best ones (wouldn't make sense).
Purch has ~$120 million yearly revenue. And right now my money's on the third option, they want to focus on their ad platform and licensing it.
As for the upper hand, the one triggering the transaction usually doesn't have it. So if Purch wants to sell then the buyer probably has slightly more negotiating weight. That's if any negotiating technique documented has any grain of truth.
You don't buy things because they're weak, you buy them because you think you can increase their value more than the current owner. Like Facebook buying Instagram/WhatsApp, Google buying YouTube, AMD buying ATI etc... Synergy is a classic office-speak, but it's a real thing.
If your key revenue stream is advertising and you do direct sales like Purch do, getting a larger audience and more scale makes you a more attractive company to buy inventory from because there's overhead for each publisher you work with. That's enough of a reason on its own, and it's also combined with potential cost savings mentioned by Yojimbo.
You really have no idea what you're talking about do you? M&A is about founders and staff with options obtaining a cash exit. "The dream." No one, including CEO's want to work for just paycheck, genius.
the race to the bottom means, lots more o dem tings. gotta push the revenue. in due time, readership dies, but Future will have squeezed the maximum revenue from the corpse in the time they planned. ain't capitalism great?
Yes, capitalism is great. And no, it is not always works like that, it usually happens only in public-owned (with pension funds etc read - socialized) corporations managed by MBAs who could not care less about long-term value of NOT THEIR property.
Take a look at their existing properties, if anything expect many more annoying ads. I honestly didn't think Anandtech under Purch was that bad for ads, many sites I read are worse.
Anandtech was OK but the around the web thing at the bottom always bugged me. Honestly I would've left adblock off but those things just bugged me too much.
Do they profit just from the ads loading or do only clicks generate income? I'd like to support anandtech but I thought hard about it and determined that the latter is more likely, in which case I really would never click any of their ads(too niche and I rarely click on any ad in general, except some clickbaits with possibly a little useful information) and decided to give myself some breathing room(the ads on the sides always follow you, not a good idea). I would gladly make a donation through Alipay but considering their penetration in China they probably wouldn't think to support that...moreover they don't support any form of donation at all.
Would you support a paid subscription model? It may not be on the same scale, but ad-less subscriptions like YouTube Premium seem to be fairly successful. To sweeten the deal, future could offer a bundled subscription that gives access across all their properties.
Most likely some of these forums is going away... If you look techradar and gamerradar, there Are ads Also there. The company is trying to make money to cower the expenses of these sites!
News like this is always unsettling for both employees and readers. Your new owner seems to know the tech world, and AnandTech provides a very distinctive voice. I'm sure everything will be fine, maybe you'll even get more resources and distribution in the process. I'd take the opportunity to thank you for a work I've been enjoying for over a decade, but that would sound obit-y, so I won't. HEY, CAN WE GET THAT LPDDR5 REVIEW NOW ? ;-p
Oh man, the trolling on DailyTech was off the radar! What's worse is the trolls started to spill over into Anandtech after a while. I'm not sure they've all entirely left, either.
It's way too early to say if an ownership change will have a detrimental impact. We know a change in ownership is happening and there may or may not be differences that we'll see from a reader perspective, but our feelings negative or positive will have little impact on the acquisition. Our best bet at this point is to simply keep reading what Anandtech publishes, cheer them on when we can and occasionally complain in a comment if we'd like to see something different in the hopes that our grumbling is worthy of attention and can be addressed within the scope of AT's available resources.
The only problem I am seeing is that , after Anand left the site si losing so much value. The information is less and less technical and in no way at the level Anand used to write 10 years ago .
Probably it will continue down the road to become an average Ad site .
So bad that initial Anand flavor is lost for good.
But its the same stuff vs years ago a wide variety of stuff. You focus more on business related stuff, you don't focus on reviews of products a average person will get like it used to be. You will jump from a motherboard review to some review of a $20,000+ server and talk about it like everyone knows what its going on inside it.
Reviews are nice that we get, but they are not as in depth as they used to because you guys focus is all over the place.
How many times you and others post "Its been a busy week, we hope to have it reviewed by.." That is a sign you are way over reaching with content.
You guys even failed to even consider other ad revenue streams, its the reason why many people block ads to begin with. The second the new company puts in a message to please turn off adblocker when visiting the site is the second i stop coming here.
The reason so many website have failed is not because of traffic from ads, is that they put them in to begin with. I don't even visit the mobile site, its cancer.
But its the same stuff vs years ago a wide variety of stuff. You focus more on business related stuff, you don't focus on reviews of products a average person will get like it used to be. You will jump from a motherboard review to some review of a $20,000+ server and talk about it like everyone knows what its going on inside it.
> A lot of our readers are professionals. We do a range of content. We also have different editors that focus on different things: Johan does the server stuff, we have Joe on motherboards, Ganesh on SFF, Billy on storage, etc.
Reviews are nice that we get, but they are not as in depth as they used to because you guys focus is all over the place.
> I disagree. We still have dedicated editors for dedicated segments. We have more full time editors than we used to pre-Purch. We also have more freelancers.
How many times you and others post "Its been a busy week, we hope to have it reviewed by.." That is a sign you are way over reaching with content.
> Do you want more content, or deeper content but less of it? We get requests for both, but with a fixed set of people, it's one or the other. Yes there is also admin, moreso than being an independent site. We have to live with that when working 40-60+ hours a week. I've got five systems running tests concurrently. That's how things are.
You guys even failed to even consider other ad revenue streams, its the reason why many people block ads to begin with. The second the new company puts in a message to please turn off adblocker when visiting the site is the second i stop coming here. The reason so many website have failed is not because of traffic from ads, is that they put them in to begin with. I don't even visit the mobile site, its cancer.
>Ads are done by the publisher. We can have a say, but it's not under our control. Different side of the company.
Do you want more content, or deeper content but less of it? We get requests for both
>Wow I find it hard to believe that people request more content and are okay with less technical articles. At that point there is no difference between Anandtech and the multitude of other tech sites spitting out content hour by hour. Why don't those people visit engadget or the 20 other similar tech sites? Why change the one site that does not focus on that? Basically I'm asking the readers that want tons of content every hour, What's wrong with you?
I really miss the in-depth Apple content and reviews. Most other sites just restate Apple's PR content in different ways, but AnandTech usually had info I couldn't read anywhere else (like the SoC architecture articles). Now we don't even get reviews of the phones.
I'd appreciate any digging on the major SoCs, but I don't really care about iPhone reviews. First is that there's no shortage of them, second is that Anandtech could only do a little more variable control with more comprehensive sampling, definitely more informative but may not be fundamentally different from some other sites which do phone reviews very well and in detail like GSMArena.
I would really be interested in a look into GPU Turbo when you guys come around to it:) ...but it's shaping up more and more to be like some sort of Vulkan implementation.
You need 100 people to cover today's tech news. It's not easy. And while usually a newsposter/reviewer will make a list of, let's say, 10-20 things he wants to post/review, in the end he will have time to post/review only 2 or 3 of them. It's just normal to see phrases like the one you posted "Its been a busy week, we hope to have it reviewed by.." And let's be fair here. We want Anandtech to become a non stop tech portal full of reviews and news articles? Ad blocking extensions will have to close in this site. People WORK at Anandtech, don't post stuff because they are millionaires and have plenty of free time.
Yeah... Just carry on what you're doing Ian its good for me.
My tip: Write the articles other people aren't doing (Techspot does this well w their legacy roundups). Focus on depth rather than being first to spam. Best J.
Welcome to the club, AnandTech! Will be great to work with you all again, sort of. (Note: in reality, we don't do a ton with the other Future brands. Sort of like Tom's and AnandTech already.)
To be sure, is this one of those cool clubs with secret decoder rings and membership perks, or one of those cult-y clubs where we have to do crazy dances and wear matching uniforms?
Really do not like this. These brands they list are all politically compromised and push their politics in the coverage. Case in point go look up PC Gamer and see how many stories they put a progressive narrative spin on and then shut off the comments section.
Anandtech was one of the few true tech sites left. A site where you read about tech, tech and tech. Not social justice's intersection with tech.
There are currently no plans to change AnandTech's editorial prerogative. It didn't change after we were acquired by Purch, and I do not expect Purch being acquired by Future to alter that. We do a mere handful of things and we do them very well, and that has always satisfied our publisher.
I agree. It's crazy how many people are pro combing politics and tech nowadays. People talk about it like its completely fine on other sites. These things should be kept separated but politics are so crazy nowadays people are fine with clouding up specific industries as long as their views matching theirs are promoted. And if views opposing them are mentioned, they question/attack the story and author.
Game Informer, for those that have a GameStop membership, is like that at times. I'd prefer if they stuck to games and industry information, but it is difficult to avoid wading into matters commonly associated with politics. HardOCP is another one that does really poorly at keeping politics out of tech journalism and the integration is more intentional there than any other place I've read. The caustic community of readers it attracted over the years as a consequence has put me off to visiting the site. I consider it a good thing that Anandtech makes efforts to steer clear of those matters.
I would be happy when Anandtech stops sharing the same roof with Tom's Hardware. But that's me. in case Future plc can't see past it's nose and do anything stupid with Anandtech, just inform us the name of your new site and will come straight there.
Considering that I spent a lot of my early adulthood with Future magazines (subbed to PC Plus for most of the 90s, and later enjoyed their computer art magazines), it's nice to see Anandtech under a publisher I actually know.
Checks for Gamespot on the list... Whew because if I have to hear someone recycle the "Indie Dev Spent $140,000 To Make New Game, Has Made $0 So Far" advertorial one more time I might crack.
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Dr. Swag - Wednesday, July 18, 2018 - link
Could we see some of those annoying ads go away now?ImSpartacus - Wednesday, July 18, 2018 - link
Honestly, the status quo is a best case scenario.When you're an acquisition target, you're not coming from a position of strength. Something is "wrong" with how you do business and you have determined that you can't fix it yourself, so you sell yourself to someone who can.
This isn't specific to Purch. It's just the nature of M&A transactions.
Yojimbo - Wednesday, July 18, 2018 - link
That's like saying there is something wrong with a real estate property if it is sold, or there is something wrong with a sports player if he is traded. Sometimes someone else values something you own more highly than you do, or there is something else out there you value higher than what you have and you need resources to pursue it. Other times it may be your own financial situation that is weak and selling properties can help with that, even if those properties are strong. The properties selected to be sold often have more to do with core competency, i.e., what you are best at compared to others who might buy what you own, than to do with the health of the properties being sold. Furthermore, in many industries consolidation is its own force, a bit like gravity, simply due to the cost structures and synergies inherent in the space.If things were equally valuable to all people in all situations then there would be no reason for trade. One doesn't sell bananas because one's bananas are bad. Just as goods are not so, so are properties. Therefore, they may be traded just as goods simply because of inhomogeneity of value and not because the owner is screwing up.
Reflex - Wednesday, July 18, 2018 - link
This right here. Yes sometimes its a way to dump a business you don't have a solid plan for, but most of the time it is because every property has a price and for Purch the offer for their B2C business was greater than profits would generate across whatever timeframe their plans are for, or because it represents a predetermined gain over what they paid for the properties in that portfolio.It really does not say anything about the underlying quality of the businesses themselves, beyond what the purchase price implies.
close - Sunday, July 22, 2018 - link
You know that team that was holding on to one of it's players for 35 years because he was the golden hen? Yeah, players have a shot enough career that it can't work any other way, you sell them around a peak (the peak of their career or a local performance peak). You do it because you *know* their value will go down due to age mostly.Businesses don't age that way. So they are sold mostly in 3 cases:
- mother company bleeds money and needs a huge infusion fast, sells moneymaker;
- mother company bleeds money, not urgent, sells dead weight to restructure;
- mother company is changing strategy so it might get rid of any one segment, though usually not the best ones (wouldn't make sense).
Purch has ~$120 million yearly revenue. And right now my money's on the third option, they want to focus on their ad platform and licensing it.
As for the upper hand, the one triggering the transaction usually doesn't have it. So if Purch wants to sell then the buyer probably has slightly more negotiating weight. That's if any negotiating technique documented has any grain of truth.
SalutationandGreetings - Wednesday, July 18, 2018 - link
Smartest guy in the room, just a little too clever for his own good.jibberegg - Wednesday, July 18, 2018 - link
You don't buy things because they're weak, you buy them because you think you can increase their value more than the current owner. Like Facebook buying Instagram/WhatsApp, Google buying YouTube, AMD buying ATI etc... Synergy is a classic office-speak, but it's a real thing.If your key revenue stream is advertising and you do direct sales like Purch do, getting a larger audience and more scale makes you a more attractive company to buy inventory from because there's overhead for each publisher you work with. That's enough of a reason on its own, and it's also combined with potential cost savings mentioned by Yojimbo.
Jon Tseng - Thursday, July 19, 2018 - link
>AMD buying ATII see what you did there... :-p
SalutationandGreetings - Wednesday, July 18, 2018 - link
You really have no idea what you're talking about do you? M&A is about founders and staff with options obtaining a cash exit. "The dream." No one, including CEO's want to work for just paycheck, genius.FunBunny2 - Wednesday, July 18, 2018 - link
the race to the bottom means, lots more o dem tings. gotta push the revenue. in due time, readership dies, but Future will have squeezed the maximum revenue from the corpse in the time they planned. ain't capitalism great?peevee - Wednesday, July 18, 2018 - link
Yes, capitalism is great. And no, it is not always works like that, it usually happens only in public-owned (with pension funds etc read - socialized) corporations managed by MBAs who could not care less about long-term value of NOT THEIR property.Flunk - Wednesday, July 18, 2018 - link
From Future? Hahaha, no.Take a look at their existing properties, if anything expect many more annoying ads. I honestly didn't think Anandtech under Purch was that bad for ads, many sites I read are worse.
Dr. Swag - Wednesday, July 18, 2018 - link
Crap you're right.Anandtech was OK but the around the web thing at the bottom always bugged me. Honestly I would've left adblock off but those things just bugged me too much.
s.yu - Saturday, July 21, 2018 - link
Do they profit just from the ads loading or do only clicks generate income? I'd like to support anandtech but I thought hard about it and determined that the latter is more likely, in which case I really would never click any of their ads(too niche and I rarely click on any ad in general, except some clickbaits with possibly a little useful information) and decided to give myself some breathing room(the ads on the sides always follow you, not a good idea). I would gladly make a donation through Alipay but considering their penetration in China they probably wouldn't think to support that...moreover they don't support any form of donation at all.voicequal - Wednesday, July 18, 2018 - link
Would you support a paid subscription model? It may not be on the same scale, but ad-less subscriptions like YouTube Premium seem to be fairly successful. To sweeten the deal, future could offer a bundled subscription that gives access across all their properties.haukionkannel - Wednesday, July 18, 2018 - link
Most likely some of these forums is going away...If you look techradar and gamerradar, there Are ads Also there. The company is trying to make money to cower the expenses of these sites!
SalutationandGreetings - Wednesday, July 18, 2018 - link
Uhmmm, if ads generate revenue and not turning users away tell me why they would remove them?StormyParis - Wednesday, July 18, 2018 - link
News like this is always unsettling for both employees and readers.Your new owner seems to know the tech world, and AnandTech provides a very distinctive voice. I'm sure everything will be fine, maybe you'll even get more resources and distribution in the process.
I'd take the opportunity to thank you for a work I've been enjoying for over a decade, but that would sound obit-y, so I won't. HEY, CAN WE GET THAT LPDDR5 REVIEW NOW ? ;-p
DanNeely - Wednesday, July 18, 2018 - link
Headline should read:"Purch is Purchased"
tspacie - Wednesday, July 18, 2018 - link
Purch to the Future!Ryan Smith - Wednesday, July 18, 2018 - link
We've been making bad "future" jokes all morning. I expect it will be going on for a while...StevoLincolnite - Wednesday, July 18, 2018 - link
To be honest. I miss Dailytech. Was a good time waster when nothing new was at Anandtech.Sadly they went tits up. :'(
Mr Perfect - Wednesday, July 18, 2018 - link
Oh man, the trolling on DailyTech was off the radar! What's worse is the trolls started to spill over into Anandtech after a while. I'm not sure they've all entirely left, either.drexnx - Thursday, July 19, 2018 - link
I think they're all over at WCCF now, the comments section there is like Detroit in RoboCopFunBunny2 - Wednesday, July 18, 2018 - link
another step on the race to the bottom. always happens that way.PeachNCream - Thursday, July 19, 2018 - link
It's way too early to say if an ownership change will have a detrimental impact. We know a change in ownership is happening and there may or may not be differences that we'll see from a reader perspective, but our feelings negative or positive will have little impact on the acquisition. Our best bet at this point is to simply keep reading what Anandtech publishes, cheer them on when we can and occasionally complain in a comment if we'd like to see something different in the hopes that our grumbling is worthy of attention and can be addressed within the scope of AT's available resources.RaduR - Wednesday, July 18, 2018 - link
The only problem I am seeing is that , after Anand left the site si losing so much value. The information is less and less technical and in no way at the level Anand used to write 10 years ago .Probably it will continue down the road to become an average Ad site .
So bad that initial Anand flavor is lost for good.
Ian Cutress - Wednesday, July 18, 2018 - link
Rose tinted. I disagree. Plenty of HQ content still coming out all the time.https://www.anandtech.com/show/10000/who-controls-...
https://www.anandtech.com/show/11170/the-amd-zen-a...
https://www.anandtech.com/show/9483/intel-skylake-...
https://www.anandtech.com/show/10325/the-nvidia-ge...
https://www.anandtech.com/show/11550/the-intel-sky...
https://www.anandtech.com/show/12195/hisilicon-kir...
https://www.anandtech.com/show/12361/samsung-exyno...
https://www.anandtech.com/show/11544/intel-skylake...
imaheadcase - Wednesday, July 18, 2018 - link
But its the same stuff vs years ago a wide variety of stuff. You focus more on business related stuff, you don't focus on reviews of products a average person will get like it used to be. You will jump from a motherboard review to some review of a $20,000+ server and talk about it like everyone knows what its going on inside it.Reviews are nice that we get, but they are not as in depth as they used to because you guys focus is all over the place.
How many times you and others post "Its been a busy week, we hope to have it reviewed by.." That is a sign you are way over reaching with content.
You guys even failed to even consider other ad revenue streams, its the reason why many people block ads to begin with. The second the new company puts in a message to please turn off adblocker when visiting the site is the second i stop coming here.
The reason so many website have failed is not because of traffic from ads, is that they put them in to begin with. I don't even visit the mobile site, its cancer.
Ian Cutress - Wednesday, July 18, 2018 - link
But its the same stuff vs years ago a wide variety of stuff. You focus more on business related stuff, you don't focus on reviews of products a average person will get like it used to be. You will jump from a motherboard review to some review of a $20,000+ server and talk about it like everyone knows what its going on inside it.> A lot of our readers are professionals. We do a range of content. We also have different editors that focus on different things: Johan does the server stuff, we have Joe on motherboards, Ganesh on SFF, Billy on storage, etc.
Reviews are nice that we get, but they are not as in depth as they used to because you guys focus is all over the place.
> I disagree. We still have dedicated editors for dedicated segments. We have more full time editors than we used to pre-Purch. We also have more freelancers.
How many times you and others post "Its been a busy week, we hope to have it reviewed by.." That is a sign you are way over reaching with content.
> Do you want more content, or deeper content but less of it? We get requests for both, but with a fixed set of people, it's one or the other. Yes there is also admin, moreso than being an independent site. We have to live with that when working 40-60+ hours a week. I've got five systems running tests concurrently. That's how things are.
You guys even failed to even consider other ad revenue streams, its the reason why many people block ads to begin with. The second the new company puts in a message to please turn off adblocker when visiting the site is the second i stop coming here.
The reason so many website have failed is not because of traffic from ads, is that they put them in to begin with. I don't even visit the mobile site, its cancer.
>Ads are done by the publisher. We can have a say, but it's not under our control. Different side of the company.
alphasquadron - Wednesday, July 18, 2018 - link
Do you want more content, or deeper content but less of it? We get requests for both>Wow I find it hard to believe that people request more content and are okay with less technical articles. At that point there is no difference between Anandtech and the multitude of other tech sites spitting out content hour by hour. Why don't those people visit engadget or the 20 other similar tech sites? Why change the one site that does not focus on that? Basically I'm asking the readers that want tons of content every hour, What's wrong with you?
Impulses - Friday, July 20, 2018 - link
Agreed.Zandros - Wednesday, July 18, 2018 - link
I really miss the in-depth Apple content and reviews. Most other sites just restate Apple's PR content in different ways, but AnandTech usually had info I couldn't read anywhere else (like the SoC architecture articles). Now we don't even get reviews of the phones.drexnx - Thursday, July 19, 2018 - link
considering where Anand and Brian Klug (as far as I know) work now, is that such a huge surprise they used to have a heavy Apple focus?s.yu - Saturday, July 21, 2018 - link
I'd appreciate any digging on the major SoCs, but I don't really care about iPhone reviews. First is that there's no shortage of them, second is that Anandtech could only do a little more variable control with more comprehensive sampling, definitely more informative but may not be fundamentally different from some other sites which do phone reviews very well and in detail like GSMArena.s.yu - Saturday, July 21, 2018 - link
I would really be interested in a look into GPU Turbo when you guys come around to it:)...but it's shaping up more and more to be like some sort of Vulkan implementation.
yannigr2 - Wednesday, July 18, 2018 - link
You need 100 people to cover today's tech news. It's not easy. And while usually a newsposter/reviewer will make a list of, let's say, 10-20 things he wants to post/review, in the end he will have time to post/review only 2 or 3 of them. It's just normal to see phrases like the one you posted "Its been a busy week, we hope to have it reviewed by.."And let's be fair here. We want Anandtech to become a non stop tech portal full of reviews and news articles? Ad blocking extensions will have to close in this site. People WORK at Anandtech, don't post stuff because they are millionaires and have plenty of free time.
Jon Tseng - Thursday, July 19, 2018 - link
Yeah... Just carry on what you're doing Ian its good for me.My tip: Write the articles other people aren't doing (Techspot does this well w their legacy roundups). Focus on depth rather than being first to spam. Best J.
Alistair - Wednesday, July 18, 2018 - link
I disagree also ;)Jhlot - Wednesday, July 18, 2018 - link
Bummer, its never good when one company owns a huge portion of the news in a market or topic area.jarredwaltonplc - Wednesday, July 18, 2018 - link
Welcome to the club, AnandTech! Will be great to work with you all again, sort of. (Note: in reality, we don't do a ton with the other Future brands. Sort of like Tom's and AnandTech already.)Ryan Smith - Wednesday, July 18, 2018 - link
To be sure, is this one of those cool clubs with secret decoder rings and membership perks, or one of those cult-y clubs where we have to do crazy dances and wear matching uniforms?PeachNCream - Thursday, July 19, 2018 - link
It's important to note that if there are crazy dances in matching uniforms, we'd like links to videos.jarredwaltonplc - Thursday, July 19, 2018 - link
We do have occasional "all hands on deck" meetings in NYC, about once or twice a year. There might be a dance contest or two.Sttm - Wednesday, July 18, 2018 - link
Really do not like this. These brands they list are all politically compromised and push their politics in the coverage. Case in point go look up PC Gamer and see how many stories they put a progressive narrative spin on and then shut off the comments section.Anandtech was one of the few true tech sites left. A site where you read about tech, tech and tech. Not social justice's intersection with tech.
Ryan Smith - Wednesday, July 18, 2018 - link
There are currently no plans to change AnandTech's editorial prerogative. It didn't change after we were acquired by Purch, and I do not expect Purch being acquired by Future to alter that. We do a mere handful of things and we do them very well, and that has always satisfied our publisher.alphasquadron - Wednesday, July 18, 2018 - link
I agree. It's crazy how many people are pro combing politics and tech nowadays. People talk about it like its completely fine on other sites. These things should be kept separated but politics are so crazy nowadays people are fine with clouding up specific industries as long as their views matching theirs are promoted. And if views opposing them are mentioned, they question/attack the story and author.PeachNCream - Friday, July 20, 2018 - link
Game Informer, for those that have a GameStop membership, is like that at times. I'd prefer if they stuck to games and industry information, but it is difficult to avoid wading into matters commonly associated with politics. HardOCP is another one that does really poorly at keeping politics out of tech journalism and the integration is more intentional there than any other place I've read. The caustic community of readers it attracted over the years as a consequence has put me off to visiting the site. I consider it a good thing that Anandtech makes efforts to steer clear of those matters.ET - Thursday, July 19, 2018 - link
I wouldn't use gaming as an example. Gaming is heavily policised these days in general. Can you give examples of tech mags with this problem?drexnx - Thursday, July 19, 2018 - link
I dunno exactly how you add a political slant to pure hardware reviews, I guess call the 1080Ti a bourgeois extravagance or something?s.yu - Saturday, July 21, 2018 - link
Oh damn, arstechnica comes to mind, a vicious place.yannigr2 - Wednesday, July 18, 2018 - link
I would be happy when Anandtech stops sharing the same roof with Tom's Hardware. But that's me. in case Future plc can't see past it's nose and do anything stupid with Anandtech, just inform us the name of your new site and will come straight there.ET - Thursday, July 19, 2018 - link
Considering that I spent a lot of my early adulthood with Future magazines (subbed to PC Plus for most of the 90s, and later enjoyed their computer art magazines), it's nice to see Anandtech under a publisher I actually know.nimi - Thursday, July 19, 2018 - link
What you guys truly need isn't a new owner, it's a new comment system.Impulses - Friday, July 20, 2018 - link
No kidding.s.yu - Saturday, July 21, 2018 - link
While that's warranted it would probably wipe all past comments.Gunbuster - Thursday, July 19, 2018 - link
Checks for Gamespot on the list... Whew because if I have to hear someone recycle the "Indie Dev Spent $140,000 To Make New Game, Has Made $0 So Far" advertorial one more time I might crack.wrkingclass_hero - Thursday, July 19, 2018 - link
I really don't like the conglomeration of media, it's never a good thing.